The retail giant that’s known for its low prices is rolling out a wine collection that costs no more than a Venti Frappuccino at Starbucks—and that’s per bottle. An average bottle of wine costs just over $15, so the fact that a bottle from Walmart’s own wine brand, Winemakers Selection, falls $10 below the average means this line is considerably more accessible for Americans to enjoy across the nation.
Below, we’ve gathered five key things you need to know about Walmart’s own wine collection, and after, be sure to read 10 Sneaky Reasons You’re Always Overpaying For Wine!
Winemakers Selection was first introduced in 2018.
That’s right, Walmart first introduced its own private label wine brand in 2018, which at the time consisted of 10 different wines all sourced from California, France, and Italy. The 10 varietals included Sparkling Rosé, Syrah, Grenache Rosé, Sangiovese, Chianti Classico, Chianti Riserva, Cabernet Sauvignon, Cabernet Franc, Grenache, and a Red blend. When they first hit the market, the bottles of wine went for about $11 each but Walmart’s senior wine buyer explained that the wines “drink like a $30 to $40 bottle of wine.” The reason for the relaunch? The retail giant concluded that the original line was too expensive for consumers.
The collection includes five core wines.
The new and improved Winemakers Selection—which Walmart just announced it relaunched late last week—goes for just $5 and will feature five core varieties. The collection will now only include Chardonnay, Pinot Grigio, Rosé, Cabernet Sauvignon, and a Red blend all of which are sourced from California. (Related: This Is the Real Difference Between Pinot Noir, Cabernet, and Other Red Wines)
“This relaunch is all about our customers, simplifying the branding, making it clearer, making sure the items are what our customers are looking for, and then of course over-delivering on the quality of wine for the price,” Jason Fremstad, vice president of adult beverage for Walmart, said in an interview with Grocery Dive.
Winemakers Selection will be sold in over 2,500 stores.
The new and improved Winemakers Selection collection will be sold at Walmart locations that already sell wine, which is about 2,600 stores nationwide.
…but it will also be sold online.
If the Walmart nearest you sells wine, you can order the wine straight from your phone or desktop. As you’re selecting groceries to put into your virtual shopping cart, you can toss a few bottles of wine in there as well and schedule a time for it to be delivered or go pick it up yourself. (Related: Walmart Is Seeing Sales Skyrocket for This Reason)
The old collection is still available…for now.
Even though the brand got a makeover, the remaining bottles from the original collection still remain on store shelves, so if you never had the chance to sample one of the 10 varietals there may still be time to pick up a few bottles.
For more on wine, check out The 17 Best Canned Wines for On-the-Go Sipping.
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